My skin is sensitive and on a dryer side.I think this is a very common problem.Good face cream is essential to prevent early signs of aging,that is why I am always on a hunt for a good moisturizer for my face. There are many creams and lotions on the market,and you can choose from a large variety, depending on the type of your skin,your personal preferences and how much money you are willing to spend.I went through many major brands, expensive and not, and ended up with a few good ones that I currently use. They are rich enough to relieve the tight feeling in the dry skin,absorb easily into the skin,hypoallergenic-which is important for me,and leave my skin feeling soft and plump for a long period of time. I prefer to use La Mer moisturizing cream -a product of France- mostly in winter, when my skin is at its driest from cold and wind.In summer I switch to La Mer moisturizing soft cream, which is a lighter version of the same product. I do not like to use the same beauty product all the time and try to mix and match to prevent my skin from getting used to a certain routine.I follow a tip from my friend, a dermatologist. She insists that using the same product for a long period of time reduces its efficiency. La Mer, however, is an expensive choice. Payot will cost you less, but the quality of this brand is really superb.I discovered this brand during my ski trip to Italy and fell in love with it.My absolute favourite is Payot Supreme Jeunesse nuit cream, also produced by France. It became a strong alternative to my La Mer nightly skin care routine. Last, but not least,is Weleda Original Ultra-Rich cream, made in Germany. This is a very potent plant-extract cream that nourishes my skin in a very powerful way.Sometimes I feel it is a little too rich to use in summer daytime, but it is perfect as a night cream option or during windy and cold weather. This product is not expensive and is a good choice for dry and sensitive skin care. Good luck in establishing your personal perfect skin care routine!